Advertising modules
1. Standard modules
2. Info module for a drug produced by a company
Size: 1/3 of pageincluding a picture of the drug package (1/3 of the module) and the drug description (2/3 of the module).
3. Special offer
Advertising articles
Their subject should match the concept of the journal.
A company's profile: history, business strategies, plans and prospects of the company.
PR-articles: an opinion on the pharmaceutical business, taking part in discussions on hot topics.
New drugs info: their properties, action, use.
Size: 2 pages, 1 page, half-page, 1/4 of page.
Sponsorship
| Section/Column | Ad size |
| Express-analytics | 1-2 analytical materials (10-14 pages) |
| Focus of attention | 3 articles (8-10 pages) |
| Pharm-spectrum | 3 articles (8-14 pages) |
| Business technologies | 4 materials (12-15 pages) |
| Not just drugs | 1-2 materials (5-7 pages) |
| What it was like | 1 material (4-6 pages) |
- logotype at the beginning of section
- logotype at the header/footer of section
- 20 copies of the journal
- insertion of 3 to 5 newsmakers a year
- allowances for other types of advertisement
News insertion in the VIP section
Newsworthy information at the front spread.Size: 1/8 of page, 1/6 of page, 1/4 of page.
Written advertising
Besides, By The Way and Info cut-ins into analytical materials and cover story; cut-ins consist of an expert commentary or a drug or a pharm-company info.Size: 1/8 of page, 1/6 of page, 1/4 of page.
More info on Russian Pharmacies advertising options is available by phone (495) 780-34-25.
Contact persons:
